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ASBIS has extended its Micron coverage to South Africa

June 27, 2024

Micron, Crucial

ASBIS has extended its Micron coverage to South Africa

ASBISC Enterprises Plc, a leading Value-Added Distributor, developer and supplier of IT and IoT products, solutions and services in the growing markets of Europe, the Middle East and Africa, has recently broadened its partnership with Micron Technology, Inc. (Nasdaq: MU), a global leader in pioneering memory solutions that revolutionize the utilization of information, extending the collaboration to cover the African region and specifically South Africa.

As part of this extended collaboration, ASBIS will now distribute the product lines of both Micron technology brands, catering to enterprise, cloud, and data center applications under the Micron® brand, as well as home, office, and gaming systems under the Crucial® brand.

Renier Smit, Product Line Manager at ASBIS Africa, expressed great enthusiasm in announcing the introduction of Micron’s cutting-edge memory and storage solutions to the South African market: “This strategic partnership seamlessly aligns with the company's commitment to offering top-tier technology and storage solutions in the region. We are eagerly anticipating a successful collaboration and the delivery of exceptional value to our customers.

 “We are pleased to highlight the dynamic and progressive nature of our decade-long partnership with Micron Technology, which has continually evolved and progressed. The expansion into the South African market marks a significant milestone in our collaboration. This partnership underscores ASBIS's dedication to broadening its footprint in a market fueled by Africa's rapidly growing tech landscape. We are unwavering in our commitment to pursue new prospects and extend our reach in the African region”, - commented Eduards Lazdins, Business Development Manager (Memory) at ASBIS.

About Micron

Micron Technology, Inc. (NASDAQ: MU) is a global leader in advanced semiconductor systems. Micron's broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer, enterprise storage, networking, mobile, embedded and automotive applications. To learn more about Micron Technology, Inc., visit www.micron.com.