WHERE TO BUY

ASBIS supplies a wide range of IT products to its customers all over UAE. To find out retail store near you visit ASBIS Resellers section

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News Archive

June 13, 2025

AENO expands kitchen lineup with innovative toaster models

AENO, the international small domestic appliance brand under the ASBIS Group, has announced the launch of two toaster models, the AENO Toaster TS4 and TS3, designed to enhance the culinary experience for consumers across Europe, the Middle East, and Africa (EMEA).

June 13, 2025

ASBIS hosted exclusive event with Supermicro and Ubiquiti: bridging global innovation and local business needs

ASBIS Middle East operates as a vital link between global technology vendors and local businesses in the MENA region. The company not only delivers top-tier IT solutions and products but also facilitates meaningful connections among customers and tech corporations through various events.

June 11, 2025

ASBIS named Lexar’s Best Regional IT Partner of 2024

ASBIS has been recognized by Lexar as Best Regional IT Partner for 2024.

June 11, 2025

ASBIS participates in NVIDIA GTC at VivaTech 2025: Unveiling the future of innovation with NVIDIA

ASBIS is dedicated to staying at the forefront of technology trends to provide innovative solutions for businesses. This commitment leads us to participate in major industry events, and we are pleased to announce our presence at VivaTech, Europe’s largest startup and tech event, taking place in Paris from June 11 to June 14.

June 10, 2025

Discover Ubiquiti’s New PTZ Cameras – Built for Every Surveillance Challenge

Ubiquiti introduced the next generation of UniFi PTZ cameras, designed to bring high-performance surveillance to industrial sites, commercial facilities, retail, logistics hubs, and compact installations alike.

June 05, 2025

ASBIS will distribute gaming brand Royal Kludge

ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), signed a distribution agreement with Royal Kludge, a company specializing in the production of high-quality mechanical gaming keyboards. The agreement signifies a notable expansion of ASBIS’s portfolio within the gaming peripherals market, enhancing its offerings in this rapidly growing segment.

June 04, 2025

ASBIS expands climate control solutions portfolio with innovative offering sfrom Midea in Europe

ASBISC Enterprises PLC, a leading value-added distributor in the EMEA region, is set to enhance its partnership with Midea, a renowned global manufacturer of intelligent home appliances, by introducing two cutting-edge climate solutions: the Washable Aroma Tower Fan and the 3-in-1 Evaporative Air Cooler.

May 29, 2025

Canyon introducing the OnTag 1: innovative wireless anti-lost tracker

Canyon, a rapidly growing brand under the ASBIS Group, is expanding its lineup of wearable technology with the launch of its latest innovation: the OnTag 1 wireless anti-lost tracker.

May 28, 2025

AENO launches revolutionary Al Hair Dryer: the next generation of personalized hair care

AENO, an international small domestic appliance brand, a part of the ASBIS Group, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), is set to launch the Al Hair Dryer, a groundbreaking styling tool designed for both professional and home use.

May 27, 2025

Intel Xeon Remains Only Server CPU on MLPerf

Intel Xeon 6 with Performance-cores achieved an average 1.9x performance improvement over 5th Gen Xeon processors.

May 26, 2025

Unleash the future of computing: visit ASBIS at ISC for exclusive insights and innovations

ASBIS, in collaboration with AMD, is set to make its mark at the prestigious ISC, a premier event in Europe for high-performance computing (HPC).

May 21, 2025

ASUS NUC 14 ESSENTIAL

Energy-efficient mini PC based on Intel® Core™ N-series processor

May 20, 2025

Intel Achieves First, Only Full NPU Support in MLPerf Client v0.6 Benchmark

Results show Intel Core Ultra Series 2 processors offer unprecedented AI compute performance spanning the CPU, GPU, and NPU.

May 19, 2025

LORGAR unveils the NOAH 702 wireless gaming headset

LORGAR, an ASBIS brand, has officially launched its latest innovation in gaming gear: the NOAH 702 wireless gaming headset. This cutting-edge headset is designed to enhance the gaming experience, offering seamless integration with the LORGAR PLATFORM.

May 13, 2025

SonicWall Introduced the New Suite of Network Security Products for MSP and SMB

ASBIS, as an official SonicWall distributor, is proud to present a powerful new suite of cybersecurity solutions tailored for Managed Service Providers (MSPs) and the small to mid-sized businesses (SMBs) they support.

May 12, 2025

LORGAR Expands Elite Gaming Range with the MSE90W Wireless Mouse

LORGAR, the ASBIS own brand known for cutting-edge gaming gear, continues to redefine the landscape of wireless gaming peripherals. Its latest offering is the Elite MSE90W wireless gaming mouse.

May 07, 2025

ASBIS Announces Availability of New Ubiquiti Pro XG Switch Lineup and UniFi WAN Switches

ASBIS, the Elite-tier Ubiquiti distributor in the EMEA region, is proud to introduce the latest generation of Ubiquiti enterprise network switches.

May 06, 2025

ASBIS opened Bang & Olufsen showroom in Georgia

ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), under the agreement signed with Bang & Olufsen, opened another showroom of this brand in one of its markets – in the capital of Georgia, Tbilisi.

May 05, 2025

Elevating audio excellence: ASBIS partners with Origin Acoustics

ASBIS is pleased to announce a new distribution agreement with Origin Acoustics, a prominent designer and manufacturer of high-quality architectural loudspeakers.

April 28, 2025

ASBIS grows Premium Retail Sector with new iSpace store achieving Apple Premium Partner Status

ASBIS has officially announced the expansion of its Premium Retail Business Unit with the opening of a new iSpace store, achieving the prestigious status of Apple Premium Partner.

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