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ASBIS expands its gaming brand LORGAR and enters the dynamically developing segment
ASBIS Group (WSE: ASB) - a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), as part of its strategy to strengthen its own brands, has doubled the number of product lines of its gaming brand Lorgar and entered the rapidly developing segment of racing games market, which is projected to increase by an estimated USD 15.84 billion to 2028. To accelerate its expansion in this segment, ASBIS has partnered with Simagic, a well-known manufacturer of complete simulation ecosystems.
The extensive product line of Lorgar includes various categories essential for complete gaming, racing, and streaming configurations. Currently, Lorgar features over 30 new products in 9 different gaming categories, including monitors, cockpits, furniture, cameras, microphones, keyboards, PCs, headsets, and mice. All of this is part of the created product platform "Ready to Play."
"Private labels have always been significant for us. Lorgar is one of the youngest brands in our portfolio and fits into the growing segment of gaming products. Lorgar has just undergone a complete rebranding and has been strengthened not only with new products but we have also entered a completely new segment of racing simulators and simulation games. This is still a fast-growing segment where we want to be present, offering our customers in the EMEA region high-quality, complete solutions. We will support our expansion in this segment through our collaboration with Simagic," said Serhei Kostevitch, President of the ASBIS Group.
