Bang & Olufsen Marks 100 Years in Lebanon

ASBIS Middle East, in collaboration with Debbas Group, hosted a centennial celebration at the Bang & Olufsen monobrand store in Beirut to mark the brand’s 100-year anniversary and longstanding presence in the Lebanese market.

The event welcomed VIP clients, media representatives, designers, and influencers, and was held in the presence of H.E. Kristoffer Vivike, Ambassador of Denmark to Lebanon. Guests were taken through a curated brand experience highlighting Bang & Olufsen’s design heritage, acoustic innovation, and product craftsmanship. Live demonstrations showcased the latest product portfolio, with Beovision Harmony drawing particular attention for its distinctive motorized design and cinematic performance.

The program further featured a live music segment and a cultural performance by Lebanese musician Ghinwa Nemnom, creating an immersive atmosphere that reflected the brand’s fusion of technology, design, and art.

For ASBIS Middle East, this milestone celebration reinforces the company’s commitment to developing Bang & Olufsen’s footprint in the region through strategic partnerships, elevated customer experiences, and premium retail environments. The brand continues to strengthen its position among discerning consumers seeking timeless design and high-fidelity sound solutions.

Bang & Olufsen’s centennial celebration in Lebanon marks an important chapter in its journey in the Middle East, showcasing a legacy built on innovation, craftsmanship, and enduring client relationships.