Buffalo Extends Its Reach Across Europe

ASBIS Press-release

EMEA, 10th March, 2010 - Buffalo Technology, a global leader in the design, development and manufacturing of storage, multimedia, wired and wireless networking solutions, is extending its reach across Europe with a new distribution relationship with ASBIS Enterprises Plc.  The partnership, which begins in early March, will look to increase Buffalo’s reach and focus across Europe. 
 
ASBIS Enterprises Plc is a leading IT distributor specialising in the distribution of IT components, blocks and peripherals with 33 warehouses in 26 countries. Its operations extend to Central-Eastern Europe, the Baltic States, the Commonwealth of Independent States and North Africa.  

“Buffalo is a brand which has been highly regarded for some time for its innovative consumer and SMB products. Said Laurent Journoud, Executive Vice-President for Sales and Marketing at ASBIS “The company’s market leading position and extensive range of storage and wireless products complement our own strategy and we look forward to working closely with Buffalo to achieve our collective growth aspirations.”  

Kevin Vine, VP Sales and Marketing EMEA, Buffalo Technology, commented:

“The growth in Storage Solutions, both Network and Direct attached, within the Small to Medium Business and the Consumer market has grown exponentially over the past few years.  Our objective is to expand and increase our breadth of resellers across EMEA and with their channel expertise; ASBIS Enterprises will insure we increase our already market leading position”.

About Buffalo Technology

Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006, 2007 and 2008 (In-Stat).
 
The company’s storage products are addressing  the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.
Buffalo’s product portfolio includes its TeraStation NAS devices which are specifically designed to bring Enterprise Storage to the SMB. The LinkStation range of NAS products, takes multimedia NAS to the home, and enables you to create a central location to store files, photos and music, simply and easily. The AirStation™ range of easy-to-use, high performance wireless networking products for the SMB/SoHo and home user, with industry-leading AOSS™ (AirStation One-Touch Secure System) technology, allows users to build and manage secure wireless networks at home or in the office at the push of a button.

Buffalo’s strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.  
Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.

© Buffalo Inc. 2010. BUFFALO logo, AirStation, Nfiniti, AOSS, TeraStation, LinkStation, DriveStation, DriveStation 2Share, MiniStation, and LinkTheater are either trademarks  or registered trademarks of Melco Holdings Inc. or Buffalo Inc. Microsoft Windows and  Microsoft logo are either registered trademarks or trademarks of Microsoft corporation in United States and/or other countries.  The names and logos of other companies mentioned herein belong to their respective owners. 
 
About ASBISC Enterprises PLC

ASBISc Enterprises Plc is one of the leading distributors of Information Technology products in Europe, Middle East and Africa (“EMEA”) Emerging Markets: Central and Eastern Europe, the Baltic States, the Commonwealth of Independent States,  the Middle East and Africa, combining a broad geographical reach with a wide range of products distributed on a "one-stop-shop" basis. Our main focus is on the following countries: Russia, Slovakia, Ukraine, Poland, Czech Republic, Belarus, Romania, Croatia, Slovenia, Bulgaria, Serbia, Hungary, and Middle East countries (i.e. United Arab Emirates, Saudi Arabia, Qatar and other Gulf states). The Group distributes IT components (to assemblers, system integrators, local brands and retail) as well as A-branded finished products like desktop PCs, laptops, servers, and networking (to SMB and retail). Our IT product portfolio encompasses a wide range of IT components, blocks and peripherals, and mobile IT systems. We currently purchase the majority of our products from leading international manufacturers, including Intel, Advanced Micro  Devices ("AMD"), Seagate, Western Digital, Samsung, Microsoft, Toshiba, Dell, Acer and Hitachi. In addition, a significant part of our revenue is comprised of sales of IT products under our private labels, Prestigio and Canyon.
 
ASBISc commenced business in 1992 in Belarus and in 1995 we incorporated our holding company in Cyprus and moved our headquarters to Limassol. Our Cypriot headquarters support, through three master distribution centres (located in the Czech Republic, the United Arab Emirates and China), our network of 33 warehouses located in 26 countries. This network supplies products to the Group's incountry operations and directly to its customers in approximately 75 countries.