EMBIO Diagnostics secures investment from athlete Sasha Vezenkov

ASBIS proudly presents a major milestone for EMBIO Diagnostics, the air-quality tech company in our portfolio. International basketball star Sasha Vezenkov has joined EMBIO Diagnostics as an investor and brand ambassador, supporting the company’s flagship solution airbeld™.

The partnership launches with a striking campaign video, where Sasha brings forward a simple but powerful message: Be in Control of what you breathe.

Most people don’t realise that indoor air can be up to five times more polluted than outdoor air - affecting daily energy, focus, sleep, and overall wellbeing. airbeld™ helps families understand what they’re really breathing by revealing the invisible: CO₂, dust particles, chemicals, humidity, and other indoor pollutants that quietly influence health and longevity.

“I first discovered airbeld™ as a consumer,” Vezenkov says. “It helped me protect my family. That’s why I chose not just to represent it, but to invest in it.”

EMBIO Diagnostics’ CEO, Mr. Constantinos Loizou, notes: “Our mission is to bring scientifically proven air-quality technology into every home. Partnering with Sasha amplifies this mission and accelerates our impact.”

EMBIO Diagnostics already works with leading companies such as Coca-Cola HBC, Cybarco, Eurobank Cyprus, and Nicosia Mall, relying on airbeld™ for fast and accurate indoor air insights.

For ASBIS, this partnership signals strong validation of EMBIO Diagnostics’ vision and technology, another success story from an innovative team reshaping how families think about the air they breathe.

EMBIO Diagnostics