ASBIS and Switchitech Inc. Forge Partnership to Drive Retail Success Across MEA

Dubai, UAE – ASBIS Middle East, a leading IT distributor in the MEA region with over 27 years of experience, has entered into a strategic partnership with Switchitech, a Canada-based startup specializing in retail consulting and distribution. This collaboration aims to strengthen ASBIS' retail footprint in the Middle East, North Africa and WECA region by leveraging Switchitech’s expertise in retail strategy and execution.

Leveraging ASBIS's unparalleled presence in the region, this partnership will focus on enhancing key retail markets, ensuring optimal brand visibility, and driving growth opportunities. Switchitech will provide its specialized retail consulting services to facilitate expansion and improve the efficiency of managing retail operations.

Switchitech is represented by Sachin Kapoor, Founder and CEO, renowned personality in retail sector and Hesham Tantawi, Vice President for the Middle East and Africa. Both bring extensive experience in retail, distribution, and business expansion, making them ideal leaders for this initiative. “The retail sector is evolving rapidly, and partnerships like this help us stay ahead of the curve,” said Mr. Tantawi. “With Switchitech’s expertise, we are confident in achieving greater market penetration and operational excellence. With this partnership, we aim to work together with ASBIS with the right tools, strategies, and resources to scale its retail operations efficiently,” said Sachin Kapoor, CEO of Switchitech. “Our approach is to create sustainable growth opportunities by providing expert retail insights and execution strategies."

As part of Switchitech’s expansion plan, the company plans to deploy regional resources in strategic locations to ensure localized expertise and seamless execution.

About ASBIS Middle East:

ASBIS Middle East is a leading IT distributor in the MENA region with over 27 years of experience and a wide range of products in its portfolio. ASBIS specializes in value-added distribution, volume distribution, B2B market solutions, and ICT product distribution from global suppliers. The company configures hardware products, software elements, and cloud-based services and technologies to create commercially viable solutions of choice.

About Switchitech Inc.:

Switchitech Inc., headquartered in Calgary, Canada, is dedicated to propelling aspirational brands to new heights across the Middle East, Africa, India, emerging markets, and North America. Their dual focus on consulting and distribution positions them as a comprehensive partner in their clients' growth journeys. LinkedIn: Sachin Kapoor, Founder and CEO